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Research papers

A booking-in system for a large panel

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Mark Katz, Jonathan Jephcott
June 15, 1982
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Citation

Katz and Jephcott (1982a, June 15). A booking-in system for a large panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-booking-in-system-for-a-large-panel


Research papers

France

This paper is based upon:A) the writer's knowledge of the market in France;B) Contacts with other agencies involved in IMR and " in-house " industrial market research departments.

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jean Oddou
October 1, 1981
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Citation

Oddou, J. (1981a, October 01). France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/france


Research papers

Running an in-house system

The changes in computer technology have inevitably affected the ease with which the traditional marketing research data - IMS audits - can be manipulated in response to marketing enquiries. This in particular gave the marketing research departments'...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rita M. Sully
September 1, 1981
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Citation

Sully, R. M. (1981a, September 01). Running an in-house system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/running-an-in-house-system


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.

This research was conducted in conjunction with an in-homePlacement and Recall Test (July 1973) of housewives' responsesto a new Lavatory Cistern Block. The present research was undertaken in order to provide a broader (qualitative) picture...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1973
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Citation

, C. (1973a, October 02). Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-on-behalf-of-ciba-geigy-u-k-ltd-


Research reports

Qualitative research on liquid soap

The research was required amongst consumers involvingtesting of the product in- home and also testing out theproduct concept and various descriptions of and informationabout it. In order to position responses, attitudes towardshandwashing and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on liquid soap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-soap


Research reports

Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.

Rowntree Mackintosh has produced half-pound bags ofSmarties provisionally called Smarties Party Packs.  The objectives of the researchreported here were to discover: 1. In-home usage patterns and; 2. Economy aspects.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 15, 1973
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Citation

, C. (1973a, June 15). Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-party-packs-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo